Pinterest is a relatively newcomer to the social media scene, but it is quickly becoming one of the most prominent sites in terms of driving traffic and holding users' attention. The site's premise is simple: it's a visual bookmarking tool. It replicates a more oldfashioned concept; people would cut out pictures or articles from magazines and pin them onto a bulletin board (hence the name pinterest) or organize them in folders. Pinterest does the same thing for the Web. Users can create a post, called a pin, from any site. This chapter presents an overview of the different types of information people share on the site and how to find those people.