Social network analysis (or SNA) involves studying the structure of people's connections—especially things like who is most important or influential in the network and which groups of people are closely connected. This chapter introduces basic concepts in SNA and describes some available tools for conducting it.
Social network analysis
So far in this book, we've addressed how to collect information that people post on their social media profiles. After collection, there may be useful things to learn from that information as is. But if you want to go further, then the information must be analyzed.
There are many kinds of analysis, but a particularly useful one is ...