Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You'll Learn
Understand basic functions for most social media tools, including how to get up and running
See the benefits of social media tools and which one you should use for specific purposes
Calculate the real ROI expected from using specific tools
Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
- Title: Introduction to Social Media Marketing: A Guide for Absolute Beginners
- Release date: June 2017
- Publisher(s): Apress
- ISBN: 9781484228548
You might also like
Marketing For Dummies, 5th Edition
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5 th Edition …
40 Algorithms Every Programmer Should Know
Learn algorithms for solving classic computer science problems with this concise guide covering everything from fundamental …
Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
Harness the power of social media to attract new customers and transform your business! More than …
Digital Marketing All-In-One For Dummies
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of …