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Introduction to Social Media Marketing: A Guide for Absolute Beginners
book

Introduction to Social Media Marketing: A Guide for Absolute Beginners

by Todd Kelsey
June 2017
Beginner content levelBeginner
168 pages
3h 23m
English
Apress
Content preview from Introduction to Social Media Marketing: A Guide for Absolute Beginners
© Todd Kelsey 2017
Todd KelseyIntroduction to Social Media Marketing10.1007/978-1-4842-2854-8_1

1. The Basics of Having Fun and Building Skills

Todd Kelsey
(1)
Wheaton, Illinois, USA
 
This chapter covers the basics of social media. With any luck, you’ll have fun along the way as well!

Return on Investment (ROI)

ROI , or return on investment, is one of the themes following you around throughout this book.
But don’t be alarmed.
Actually, do be alarmed—not by the concept of ROI, but by the consequences of not measuring ROI.
In the context of social media marketing, it simply measures the financial return when a business, organization, or individual spends money on social media marketing.
This issue has gotten out of control in social media—there is a real ...
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Publisher Resources

ISBN: 9781484228548Purchase book