This chapter covers the basics of social media. With any luck, you’ll have fun along the way as well!
Return on Investment (ROI)
ROI , or return on investment, is one of the themes following you around throughout this book.
But don’t be alarmed.
Actually, do be alarmed—not by the concept of ROI, but by the consequences of not measuring ROI.
In the context of social media marketing, it simply measures the financial return when a business, organization, or individual spends money on social media marketing.
This issue has gotten out of control in social media—there is a ...