© Todd Kelsey 2017
Todd KelseyIntroduction to Social Media Marketing10.1007/978-1-4842-2854-8_2

2. Skillbox: Content

Todd Kelsey
(1)
Wheaton, Illinois, USA
 
This chapter takes a look at content related to social media, including tools you can use to “do it yourself”. You can think of it as a toolbox of skills, or a skillbox. You’ll take a tour of some of the things you should try when working with social media.
In some cases, if you’re working for a company, they will already have systems and content, as well as any number of sources of material, for posting to social media. Still, there might be the occasional need to develop more, outside of the regular systems. During a learning phase, it can be helpful to know how to do it yourself so you can ...

Get Introduction to Social Media Marketing: A Guide for Absolute Beginners now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.