© Todd Kelsey 2017

Todd Kelsey, Introduction to Social Media Marketing, 10.1007/978-1-4842-2854-8_2

2. Skillbox: Content

Todd Kelsey

(1)Wheaton, Illinois, USA

This chapter takes a look at content related to social media, including tools you can use to “do it yourself”. You can think of it as a toolbox of skills, or a skillbox. You’ll take a tour of some of the things you should try when working with social media.

In some cases, if you’re working for a company, they will already have systems and content, as well as any number of sources of material, for posting to social media. Still, there might be the occasional need to develop more, outside of the regular systems. During a learning phase, it can be helpful to know how to do it yourself so you can ...

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