© Todd Kelsey 2017

Todd Kelsey, Introduction to Social Media Marketing, 10.1007/978-1-4842-2854-8_3

3. Facebook Pages

Todd Kelsey

(1)Wheaton, Illinois, USA

The goal of this chapter is to introduce the concept of Facebook pages and walk through the process of creating one. The chapter starts off with a discussion of what a Facebook page is, as well as the pros and cons of using Facebook, and then there’s a tour of creating one. If you have not created a Facebook page before, I recommend giving it a shot, even if you don’t have an “official” project yet. As with many free tools these days, you can come back and delete it.

What Is a Facebook Page?

A Facebook page is a central “hub” for a business or non-profit organization to establish a social media ...

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