This chapter looks at Twitter as a social media marketing channel, discusses its pros and cons, and walks through the process of creating a Twitter account.
Twitter: To Do or Not to Do ?
Although I believe it’s wise to see the social media marketing landscape as prone to shifting, Twitter is considered to be a “mainstay” channel
. It’s one of the networks that companies often post to. As with Facebook, there’s no right or wrong way to use it, or not use it. That said, the best questions to ask is what audience you want to address and is that audience on Twitter?
As with Facebook
, people are generally less ...
