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Introduction to Social Media Marketing: A Guide for Absolute Beginners
book

Introduction to Social Media Marketing: A Guide for Absolute Beginners

by Todd Kelsey
June 2017
Beginner content levelBeginner
168 pages
3h 23m
English
Apress
Content preview from Introduction to Social Media Marketing: A Guide for Absolute Beginners
© Todd Kelsey 2017
Todd KelseyIntroduction to Social Media Marketing10.1007/978-1-4842-2854-8_5

5. Twitter

Todd Kelsey
(1)
Wheaton, Illinois, USA
 
This chapter looks at Twitter as a social media marketing channel, discusses its pros and cons, and walks through the process of creating a Twitter account.

Twitter: To Do or Not to Do ?

Although I believe it’s wise to see the social media marketing landscape as prone to shifting, Twitter is considered to be a “mainstay” channel . It’s one of the networks that companies often post to. As with Facebook, there’s no right or wrong way to use it, or not use it. That said, the best questions to ask is what audience you want to address and is that audience on Twitter?
As with Facebook , people are generally less ...
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Publisher Resources

ISBN: 9781484228548Purchase book