This chapter takes a brief look at LinkedIn and talks about how it can be incorporated into a social media marketing strategy, including looking at LinkedIn pages, which can be created for a company or for an individual. We also touch on LinkedIn groups and cover LinkedIn’s increasing options for advertising.
LinkedIn : To Do or Not to Do?
In general, establishing a presence on LinkedIn is probably most useful to a B2B (business-to-business
) company, where your customers are other businesses or organizations, including people who are potentially more likely to be spending time on LinkedIn. As a social ...
