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Introduction to Social Media Marketing: A Guide for Absolute Beginners
book

Introduction to Social Media Marketing: A Guide for Absolute Beginners

by Todd Kelsey
June 2017
Beginner content levelBeginner
168 pages
3h 23m
English
Apress
Content preview from Introduction to Social Media Marketing: A Guide for Absolute Beginners
© Todd Kelsey 2017
Todd KelseyIntroduction to Social Media Marketing10.1007/978-1-4842-2854-8_6

6. LinkedIn

Todd Kelsey
(1)
Wheaton, Illinois, USA
 
This chapter takes a brief look at LinkedIn and talks about how it can be incorporated into a social media marketing strategy, including looking at LinkedIn pages, which can be created for a company or for an individual. We also touch on LinkedIn groups and cover LinkedIn’s increasing options for advertising.

LinkedIn : To Do or Not to Do?

In general, establishing a presence on LinkedIn is probably most useful to a B2B (business-to-business ) company, where your customers are other businesses or organizations, including people who are potentially more likely to be spending time on LinkedIn. As a social ...
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Publisher Resources

ISBN: 9781484228548Purchase book