© Todd Kelsey 2017

Todd Kelsey, Introduction to Social Media Marketing, 10.1007/978-1-4842-2854-8_6

6. LinkedIn

Todd Kelsey

(1)Wheaton, Illinois, USA

This chapter takes a brief look at LinkedIn and talks about how it can be incorporated into a social media marketing strategy, including looking at LinkedIn pages, which can be created for a company or for an individual. We also touch on LinkedIn groups and cover LinkedIn’s increasing options for advertising.

LinkedIn : To Do or Not to Do?

In general, establishing a presence on LinkedIn is probably most useful to a B2B (business-to-business ) company, where your customers are other businesses or organizations, including people who are potentially more likely to be spending time on LinkedIn. As a social ...

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