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Introduction to Social Media Marketing: A Guide for Absolute Beginners
book

Introduction to Social Media Marketing: A Guide for Absolute Beginners

by Todd Kelsey
June 2017
Beginner content levelBeginner
168 pages
3h 23m
English
Apress
Content preview from Introduction to Social Media Marketing: A Guide for Absolute Beginners
© Todd Kelsey 2017
Todd KelseyIntroduction to Social Media Marketing10.1007/978-1-4842-2854-8_8

8. Social Media Monitoring and Analytics

Todd Kelsey
(1)
Wheaton, Illinois, USA
 
This chapter looks at the practice of social media monitoring, which is also known as social listening. It’s an important part of social media marketing. We’ll also take a look at social analytics, which can help you see how your social media efforts are going. We’ll explore several related tools and try things out.

Understanding Social Media Monitoring, Social Listening, and Analytics

A large part of social media marketing is initiating conversations and putting content on social networks, but another significant part of it is listening to what people are saying. For ...
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Publisher Resources

ISBN: 9781484228548Purchase book