This chapter looks at the practice of social media monitoring, which is also known as social listening. It’s an important part of social media marketing. We’ll also take a look at social analytics, which can help you see how your social media efforts are going. We’ll explore several related tools and try things out.
Understanding Social Media Monitoring, Social Listening, and Analytics
A large part of social media marketing is initiating conversations and putting content on social networks, but another significant part of it is listening to what people are saying. For ...
