Introduction to Statistical and Machine Learning Methods for Data Science

Chapter 8: Advanced Topics in Unsupervised Models

Chapter Overview

In this chapter, you will learn about network analysis and network optimization. Unsupervised modeling started in Chapter 6 when we covered different clustering techniques. We saw the importance of clustering to segment customers into separate groups according to some similarity measure, for example, their consumption behavior. In Chapter 7, we covered a few techniques to search for patterns in transactions using association rules and sequence association rules to identify items purchased together or items purchased in a specific sequence. Also, in Chapter 7, we covered an extremely popular data science technique, text analytics. We saw how text analytics turns unstructured data ...