APPENDIX
A Visit to 2012 Winter NAMM, the World’s Largest Music Products Tradeshow
David Livingston/Getty Images Entertainment/Getty Images
The $17 billion global musical instruments and products industry is a vibrant sector of the music industry, one that is full of opportunities for entrepreneurs. The retail products marketplace gathers each January in Anaheim, California for the extravaganza known as the NAMM Show. NAMM stands for the National Association of Music Merchandisers.
In 2012, a record 95,700 music industry people registered and attended the four-day trade show, and I was one of them. NAMM is a cacophonous celebration of musical ...
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