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Introduction to the Music Industry: An Entrepreneurial Approach by Catherine Radbill

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CHAPTER 13Case Study: TicketLeap—Social Media Integration in the Cloud

By Professor Catherine Fitterman Radbill, Gregory Allis, Pedro Avillez Costa, Katonah Coster, Jillian Ennis and Cristine Mayer, New York University, 2011

On a bitterly cold January 2010 afternoon, Chris Stanchak listened intently as his four senior TicketLeap engineers demonstrated a prototype of the new ticketing platform they had built. Just three weeks ago they had given him the news: TicketLeap’s existing ticketing platform was too old and cumbersome to handle the crucial upgrades the company needed to make. Built and maintained by an offshore developer since 2003, the system had been patched together and upgraded many times. TicketLeap, an online ticketing platform used ...

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