Developing the 21st Century Global Music Professional
In this chapter you will learn how global music professionals are nurtured and developed. Classical rock star Lang Lang serves as an excellent example of a 21st century global music professional. You will be introduced to each major section of the music industry to learn how it contributes. Four global artists are profiled so that you can see how many ways there are of developing global music professionals. Canada is spotlighted as a country that is exemplary in nurturing and supporting its artists.
Music publisher
Licensing
A&R
Break an artist
Artist manager
Booking agent
Promoter/presenter
Talent buyer
Collecting society
NAMM
Canada’s MAPL system
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