CHAPTER 3

Developing the 21st Century Global Music Professional

CHAPTER OVERVIEW

In this chapter you will learn how global music professionals are nurtured and developed. Classical rock star Lang Lang serves as an excellent example of a 21st century global music professional. You will be introduced to each major section of the music industry to learn how it contributes. Four global artists are profiled so that you can see how many ways there are of developing global music professionals. Canada is spotlighted as a country that is exemplary in nurturing and supporting its artists.

KEY TERMS

Music publisher

Licensing

A&R

Break an artist

Artist manager

Booking agent

Promoter/presenter

Talent buyer

Collecting society

NAMM

Canada’s MAPL system

Get Introduction to the Music Industry, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.