CHAPTER 10

Hands on: Start Something That Matters

CHAPTER OVERVIEW

All the work you have done so far has prepared you well for this final task: starting something that matters. In this chapter you will be guided through the process of selecting one of your ideas for a new music venture and preparing to write a business plan to shop it. Making meaning in the world is the single most important aspect of launching a new venture. Problem-solving exercises will help you find the right entrepreneurial venture for your life’s goals. The guidelines presented here are applicable to ventures where you and your music are the product or service, as well as to ventures that are not quite as personal. All other aspects of developing your venture are presented ...

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