Introduction to Video Production

CHAPTER   7

The Role of the Producer

The Creative Producer

Earlier, we learned that although every member of the production team involved in the completion of a video project is important, television is a producer’s medium. The successful producer needs to manage a complex organization to produce a successful program. To do that, the producer needs to have two significant sets of skills. Managing the human aspect of the production—dealing with cast and crew—requires the producer to have the people skills characteristic of a good communicator and manager. To manage technical aspects of production—dealing with equipment and facilities—the producer needs to be skilled in production techniques as well.

The producer decides the content that goes into ...