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Invent, Reinvent, Thrive: The Keys to Success for Any Start-Up, Entrepreneur, or Family Business by Lloyd Shefsky

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3

In Business, Reinventing Isn’t Everything; It’s the Constant Thing

PRESIDENT OBAMA IN HIS SECOND INAUGURATION SPEECH SPOKE of what he sees for Americans: “limitless possibilities,” particularly for those with “endless capacity for risk and a gift for reinvention.”

Reinvention is what this book is about. Our rapidly changing world offers limitless possibilities for those who reinvent themselves and their businesses as change is thrust upon them. For those who master the art of reinvention, there is nothing to fear. As the president suggests, they are meant for this moment and must seize it.

You may think the odds are stacked against you. They really are not. Actually the risks are quite reasonable, unless you’re one of those entrepreneurs who ...

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