Invent, Reinvent, Thrive: The Keys to Success for Any Start-Up, Entrepreneur, or Family Business

Introduction

Change is the law of life. And those who look only to the past or present are sure to miss the future.

—PRESIDENT JOHN F. KENNEDY

ACCORDING TO THE TITLE OF THIS BOOK, THE ULTIMATE GOAL IN life is to thrive. In order to thrive, one first needs to survive. The Darwinian idea of “survival of the fittest” connotes strength and skill. In the business arena “survival of the fittest” generally connotes power and resources (the best human resources and the most financial resources). But actually the fittest in business may lack power and resources. So what enables them to survive? What has business learned from Darwin, and what more can Darwin teach business?

Enter the chameleon: small in stature, fast for its size but not compared to larger ...