The Value of a Trademark (and Service Mark), and How to Initiate It
A Trademark is a peculiar distinguishing mark (or device) affixed by a manufacturer or a merchant to his/her goods; it is the exclusive right of using the distinguishing mark, which is recognized by law.[10], [11] A Service Mark is a mark used in the sale or advertising of services to identify the services and distinguish them from the services of others. The application for a service mark is handled in the same way that an application for a trademark is managed. These two fairly similar terms will be used interchangeably throughout this book.
[10] As defined by http://dictionary.reference.com/search?q=Trademark.
[11] For further details, please reference http://www.uspto.gov/web/offices/tac/tmlaw2.html ...
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