Investing For Dummies, 7th Edition

Chapter 2

Weighing Risks and Returns

In This Chapter

Surveying different types of risks

Reducing risk while earning decent returns

Figuring out expected returns for different investments

Determining how much you need your investments to return

A woman passes up eating a hamburger at a picnic because she heard that she could contract a deadly E. coli infection from eating improperly cooked meat. The next week, that same woman hops in the passenger seat of her friend’s old model car that lacks airbags.

I’m not trying to depress or frighten anyone. However, I am trying to make an important point about risk — something that everyone deals with on a daily basis. Risk is in the eye of the beholder. Many people base their perception of risk, in large part, on their experiences and what they’ve been exposed to. In doing so, they often fret about relatively small risks while overlooking much larger risks.

Sure, a risk of an E. coli infection from eating poorly cooked meat exists, so the woman who was leery of eating the hamburger at the picnic had a legitimate concern. However, that same ...