Chapter 14
Starting and Running a Small Business
In This Chapter
Preparing to start your business
Figuring out how to finance your business
Deciding whether you should incorporate
Attracting and retaining customers
Finding and equipping your business space
Keeping track of the business’s money and taxes
After you research and evaluate the needs of your prospective business (see Chapter 13 for more information), at some point you need to decide whether to actually start your business. If you really want to, you can conduct and analyze market research and crunch numbers until the cows come home. Even if you’re a linear, logical, analytic, quantitative kind of person, you ultimately need to make a gut-level decision: Do you jump in the water and start swimming, or do you stay on the sidelines and remain a spectator? In my opinion, watching isn’t nearly as fun as doing. If you feel ready ...
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