11How to Beat the Odds

Niche Strategies

SummaryThe chapter begins by discussing the possibility of creating algorithms to predict film performance. Niche strategies are then explored—in particular, low-budget horror films, low-budget action films, faith-based programming, “urban” dramas catering to African American and Hispanic audiences and “chick flicks.”

Ryan Kavanaugh, the founder and CEO of Relativity, has been denigrated for his Moneyball approach to film selection—especially after his company filed for bankruptcy after a string of lackluster films. In hindsight, his vastly inflated overhead may have contributed as much to his crash and burn as his mediocre film slate. In two much-publicized articles in Esquire and Vanity Fair, Kavanaugh ...

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