17Art versus Commerce
Summary—The author muses about the chances of success of investing in films. The chapter gives credit to the strategy employed by the independent producer Cross Creek, which consistently manages to lay off most of its risk on other investors. An attempt is made to straddle the emphasis on portfolio diversification versus a selective investment approach. The importance of taking an opportunistic approach to film investment is stressed. A brief discussion of investment opportunities in television occurs for the first time. Finally, the book ends with a plea for integrating artistic and business considerations—neither trumps the other.
What do I really think about whether investing in films is a mug’s game? You have probably ...
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