Investing with Exchange Traded Funds Made Easy: Higher Returns with Lower Costs—Do It Yourself Strategies Without Paying Fund Managers

Chapter 9. Boring Bargains or Hot Prospects? Choosing Between Growth and Value ETFs

Every time you can figure out an additional way to differentiate winners from losers in the stock market, you are creating investment opportunity for yourself. You learned in Chapter 8, “When to Live Large,” that making the correct choice between large- and small-cap ETFs is one way to earn an advantage over the broad stock market. This chapter examines another way to divide the universe of ETFs and pick the stronger group, this time between growth and value. The expenditure of the modest effort required to distinguish better times to be in growth from better times to be in value can improve your returns tremendously, especially in the realm of small-cap ETFs. ...