12 > Keep Rolling the Snowball
Two years into the launch and growth of ATS Acoustics, I was getting restless. That business was past proof-of-concept, and it was generating solid profits. Its future looked bright, and I fully intended to lead it to that future if I could. At the same time my thirst for creative invention and my urge to find high-ROI investment for those profits compelled me to look for an additional business opportunity.
There were two things I knew I didn’t want to do with the profits that were coming in:
1. I didn’t want to consume them in an increased lifestyle. Sure, I could have sold the old minivan and bought shiny red sports cars or something. I knew that dumping those profits into my lifestyle would stop the upward ...
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