6. How to Read the Market Like a Book

“In determining a value by intrinsic formulas, the investor maybe heavily influenced by subjective factors that creep into the assumptions without even being aware of them. He can thus very often mislead himself into believing that his decision is reached on the basis of ‘the facts,’ when in reality, his choices of assumptions has predetermined what the facts will be.”

—David Dreman

Market news might very well be the most misused information on the planet. Market news is released and, immediately, investors read the information and judge it. Investors deem this information to be good or bad. If good, they continue to hold or buy more of the issue associated with the news. If bad, they sell. These investors ...

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