Chapter 10. The Social Investor
People learn through interacting with other people. We watch the behavior of others to interpret their beliefs. But we mostly enjoy the social interaction of conversation. That is, we like to talk. We talk about subjects that excite us, topics that interest us, and even topics that worry us. Talking is an important way to obtain information and detect emotional reactions, which help form our own opinions.
Our culture has experienced at least one tremendous shift in what we talk about over the last couple of decades. I refer to investment talk. The social norms of investment chat have dramatically changed. When was the last time you asked your neighbor or colleague at work about his or her salary? Indeed, asking about ...
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