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Invisible Capital by Chris Rabb

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5Reframing Entrepreneurial Success . . . and Failure

One night, after work, a woman came upon a neighbor who was hunched over, looking for something by a street lamp. She asked her neighbor what he was doing. He replied that he was looking for his keys. Naturally, she asked where he had lost them. He said, “Over there,” pointing to a dark area beyond where he was scouring the well-lit asphalt. Puzzled, she asked, “So, why are you looking over here?” Unfazed, he answered, “Because this is where the light is.”

This vignette is not unlike how most government agencies and other organizations assess entrepreneurial success. They look where the light is. What they see is facts and figures. So when you ask them how they hope to help entrepreneurs, they ...

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