Preface
There are any number of “How to succeed in business” books. Even more books tell you how various people have already succeeded in business. But very few books honestly address why some entrepreneurs succeed—and others don’t. Still fewer even challenge the notion of success itself in this context.
Take Donald Trump, perhaps one of the best-known businessmen in modern times. In Trump 101,1 “The Donald,” as he is popularly known, tells readers they can succeed if they “tough it out,” “listen to your gut,” and “take chances.” What he doesn’t tell them is that they will have a better chance to succeed in the real estate business if real estate is the family business, if they work in the family business before venturing out on their own, if ...
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