iOS eCommerce App Development with Parse

Chapter    17

Promotion

Push notification marketing is frequently used to promote discounts, deals, and new products. In general, creating the feature of push notification marketing can be quite complicated. A common use case is that once an app receives a push notification and a user taps it, the app will bring up the product page directly or a promotion section within this app. It will take quite an effort to establish features like this. However, we also have seen a use case like this: The user’s device received a push notification; the user opens the app and then sees a promotion page. This page acts like a flyer and has content similar to “Check out our new products.” Or “10% off for X’mas.” Since the flyer page is an overlay on top of ...