User Experience Differentiation and Strategy

The first two chapters of this book were dedicated almost entirely to understanding the nature of iOS at a detailed level. Knowing the rationale for a particular interaction is just as important as understanding its mechanics. The review of the HIG and the deconstruction of the mechanics of iOS give you a solid, baseline understanding of the type of experience that Apple wants to deliver to their users. The mere existence of the HIG tells us that Apple places a high priority on raising the level of execution for iOS applications, with the intention that third-party developers will meet the high expectations ...

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