1. Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?

As an iPhone or iPad app developer you may be hoping to strike it rich selling your app to millions of customers, or at least tens of thousands of customers, to make your hard work pay off. Other equally ambitious developers hope to achieve a steady income writing apps and leave their other full-time jobs behind. Although these goals are possible, it is very difficult to make it onto to the top 25 best selling or most downloaded apps categories.

There are several reasons why it’s hard to make it big. First, the sheer number of apps for sale on the App Store has made it much more difficult to stand out from the crowd. Instead of just a few similar apps in your category, there ...

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