6. Electronic Word of Mouth

One of the biggest challenges for any developer is figuring out the best marketing strategy, tools, and techniques to successfully sell their iPhone/iPad apps on the App Store. Your app, for example, may already be posted on the App Store and you are experiencing moderate sales success. Now you’re looking for what else you can do from a marketing standpoint to influence even more downloads. Or you may be getting ready to launch your app and want to learn what you can do to get people excited about your app and start sales off strong.

As mentioned many times in this book, getting your app approved for sale on the App Store is only the first step (and probably the easiest) in the selling process. It takes a special mix ...

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