22. Implementing Your Plan

Perhaps one of the most challenging aspects of marketing an iPhone/iPad app on the App Store is that you must implement your marketing plan with a sustained effort over a period of time to realize positive results. The most effective marketing campaign is an integrated one that combines multiple marketing touch points that leverage your carefully developed, consistent app message.

You can achieve greater results by including many different methods to reach your audience—social media, word of mouth, email, product reviews, paid installs, and so on. The following steps will help you to implement your marketing campaign.

Determine Goals for the Marketing Campaign—What Results Do You Hope to Achieve?

Before you launch an ...

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