Introduction

“Ultimately design defines so much of our experience. I think there is a profound and enduring beauty in simplicity. In clarity. In efficiency. True simplicity is derived from so much more than just the absence of clutter. It is about bringing order to complexity. iOS 7 is a clear representation of these goals. iOS 7 brings with it the most significant set of changes to the user interface since the very first iOS. We see iOS 7 as defining an important new direction, and in many ways—a beginning.”

—Jonathan Ive, Designer of iOS

When the original iPhone was released in 2007, it began a wave of innovation in mobility that is far from over. Since then, the user interface has remained largely unchanged—until now, with the release of ...

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