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iPhone® and iPad™ Apps Marketing: Secrets to Selling Your iPhone and iPad Apps by Jeffrey Hughes

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Introduction

Over the past two years, we have witnessed something remarkable as iPhone developers have created and posted apps to Apple’s App Store at a breathtaking pace. The App Store has swelled to more than 180,000 apps and shows no signs of abating. The gold rush to sell iPhone apps is on, and you’ve created (or want to create) the next blockbuster iPhone app. You see dollar signs and want to be a part of this explosive new business opportunity. So do 125,000 of your friends—all toiling late nights and weekends to strike it rich. Large development companies also want a piece of the action and have teams of programmers cranking out apps as quickly as they can bring them to market. Compounding the problem is the accelerated pace of technology. ...

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