When you hear the term “social media” what comes to mind? You’re probably thinking of Facebook, MySpace, Twitter, Digg, YouTube, and many other websites that allow you to interact within a community of users. But social media is much more. It also includes blogs, RSS feeds, LinkedIn, del.icio.us, StumbleUpon, and other social marketing activities which we will discuss in this chapter.
One of the biggest mistakes developers make is thinking that using social media will generate leads and sales of their apps. In reality, social media is more about creating relationships with a community of users and potential buyers. Eventually, the community will become buyers if you’ve gone about your relationship ...
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