As long as there are developers creating iPhone/iPad apps, the debate about free apps versus paid apps will probably continue. This is because some people will have success with a paid app, and others will generate ad revenue through their free app. Both models can work, and often the success depends on the type of app written and the audience you are marketing to. Some buyers don’t mind having ads appear in their free app and will download lots of free apps and use them for a short period of time, or they will upgrade to a paid app to get additional features that were not available in the free app.
One thing that developers should remember is that a free app can help them level the playing field ...
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