The average price of an iPhone/iPad app at the time of this writing is $3.13. The average price of a game app is between $1.30 and $2.60. The question that many developers often have once they’ve posted their app to the App Store is when should they adjust their pricing? How long should they wait before making a price adjustment? What if the pricing adjustment has no impact on sales? Then what?
As we have said in other chapters, your pricing should depend on what type of app you are selling. Even if you are selling a game app, you need to price it more or less in line with the prices for other games in that particular category. Figure 15.1 shows the range of games prices for January 2010 as reported by Distomo. ...
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