You can use numerous marketing activities to gain exposure and sales for your app. Because the App Store and iPhone/iPad apps are relatively new in the world of commerce, you face a learning curve to understand what works and what doesn’t for marketing apps through the store and from your own product website.
In this chapter, we discuss 25 iPhone/iPad marketing activities that we consider essential to your sales success. Some of these activities we have discussed in more detail in other chapters, but we’ve brought them all together into a single list for easy reference. As you create your marketing plan, you can review this list to ensure that all these activities are being performed at different ...
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