Perhaps one the most challenging aspects of marketing an iPhone/iPad app on the App Store is that you must implement your plan with a sustained effort over time to realize positive results. The most effective marketing campaign is an integrated campaign that combines multiple marketing touch points leveraging a carefully developed, consistent app message.
You can achieve greater results by including many different methods to reach your audience—social media, word of mouth, email, product reviews, banner ads, and so on. The following steps will help you to implement a marketing campaign.
Determine Goals for the Campaign—What Results Do You Hope to Achieve?
Before you launch an app campaign, it is important to determine ...
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