Developers of other products outside the iPhone/iPad world are now looking at mobile platforms as a way to reach millions of tech savvy users with their product messages. Companies are using iPhone/iPad apps to reignite their brand or to extend functionality from an existing cloud-based app to the mobile platform. Companies that are looking to extend their brand will either provide a free or paid app, although most of them are free. The idea with a free app is to promote awareness of the brand across millions of iPhone /iPad users.
Bic and Zippo lighters are great examples of companies that have been very successful promoting their fake lighter apps to millions of users. The apps do nothing more ...
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