© Megan Holstein 2019
Megan HolsteiniPhone App Design for Entrepreneurshttps://doi.org/10.1007/978-1-4842-4285-8_17

17. App Store Listing

Megan Holstein1 
Dublin, OH, USA

The most important marketing for any app is listing the app in the App Store. Every listing is formatted by Apple automatically, so the only thing that differentiates your app is the content you put on it. This is the thing everyone in the world sees before downloading your app.

Here are some guidelines for getting the customer to that screen, and making every moment count when they’re there.


Keywords are the most misunderstood part of the Apple iTunes listing. Apple’s search engine doesn’t search the description, only the title and the keywords, so keywords are coveted ...

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