You don’t need this book to know you should have social media. Effectively using social media is another obvious step in the path to making your own app. The challenging part of social media is not making the accounts, but actually coming up with good content that gets you more downloads, more press, and more success.
This chapter gives you an intelligent starting point for using social media.
Good social media isn’t just having social media accounts; good social media gives someone a reason to visit these pages. Namely, a helpful and useful community of people around the product.