© Megan Holstein 2019
Megan HolsteiniPhone App Design for Entrepreneurshttps://doi.org/10.1007/978-1-4842-4285-8_1

1. Refining Your Idea

Megan Holstein1 
(1)
Dublin, OH, USA
 

A great idea with poor execution is a poor app, but a poor idea with excellent execution is a great app. This means that it matters far less what your app idea is, and far more that it’s a well made app.

This is true, but it’s not the whole truth. Anyone who has failed at a startup can verify that no matter how well you execute a poor app idea, you can never be very successful, because part of what makes a poor app idea poor is that nobody wants to download the app. There is no market demand for the app.

So yes, having a good idea is the key to success. Having a refined and thought-out ...

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