The reason you are constructing customer support, a mailing list, social media, and a website is to cultivate an online community. An online community is a large group or groups of users who talk about your app, suggest features, and helpfully guide development. An organized community is an invaluable resource in making users happy.
Your company isn’t a logo and tagline—your company is an experience for your users. Creating an online community, therefore, is about more than social media or forums; it’s about getting on the Internet and helping people all over the world interact ...