© Megan Holstein 2019
Megan HolsteiniPhone App Design for Entrepreneurshttps://doi.org/10.1007/978-1-4842-4285-8_23

23. The Press

Megan Holstein1 
Dublin, OH, USA

Everybody wonders what the big secret is to getting picked up by a major news outlet. The problem is that the big secret is to be famous. So how do you generate buzz if you’re not already famous?

One of the best ways to get covered is to contact press outlets and blogs when your app comes out. You can find press outlets to reach out to on the mailing list you built earlier, as well as by searching the Internet to find new ones to add to it.

In addition to emailing news outlets, you can tweet at them from their corporate twitter accounts. People are often more responsive on Twitter than ...

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