© Megan Holstein 2019
Megan HolsteiniPhone App Design for Entrepreneurshttps://doi.org/10.1007/978-1-4842-4285-8_24

24. Advertising Space

Megan Holstein1 
Dublin, OH, USA

Should you invest in ads for your app startup? If the answer were a clear and concise “no,” you wouldn’t ever see an app advertised, but you do. But the answer is not a simple “yes,” either.

Many companies do buy ad space for their apps. We’ve all seen a commercial for a service that ended with a request for you to download their free app, or a banner ad in Google ads for a new free app.

The thing is, they’re all companies that do something beside make apps. AutoTrader runs ads for their app, but AutoTrader is actually a whole car-trading platform. AirBnB runs ads for their app, ...

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