Should you invest in ads for your app startup? If the answer were a clear and concise “no,” you wouldn’t ever see an app advertised, but you do. But the answer is not a simple “yes,” either.
Many companies do buy ad space for their apps. We’ve all seen a commercial for a service that ended with a request for you to download their free app, or a banner ad in Google ads for a new free app.
The thing is, they’re all companies that do something beside make apps. AutoTrader runs ads for their app, but AutoTrader is actually a whole car-trading platform. AirBnB runs ads for their app, ...
