© Megan Holstein 2019
Megan HolsteiniPhone App Design for Entrepreneurshttps://doi.org/10.1007/978-1-4842-4285-8_25

25. Discounts and Promotions

Megan Holstein1 
(1)
Dublin, OH, USA
 

Once your app is out, you can periodically run standard discount campaigns and promotions to boost sales of your app. These are quick and easy things you can do periodically to keep sales up and your app relevant.

Because you have spent the time building an infrastructure for your business (social media accounts, a press mailing list, and an established business model), executing most of these discount and promotion techniques takes no more than an hour or two of your time.

Standard Discount Campaign

The most obvious discount or promotion campaign is to actually discount ...

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