© Megan Holstein 2019
Megan HolsteiniPhone App Design for Entrepreneurshttps://doi.org/10.1007/978-1-4842-4285-8_5

5. Fair Pricing

Megan Holstein1 
(1)
Dublin, OH, USA
 

After you’ve decided on a business model, you need to determine how you’ll make money. Picking a good pricing model for your app is difficult. The App Store is a highly volatile market, and the best pricing model can change as quickly as the App Store itself. Additionally, price wars have driven the median price of an app down to $0.99, so it can be hard to justify an app that’s more expensive than that.

Don’t get caught up in the price wars of the App Store. You will get fewer downloads at a higher price and some people may scoff, but the extra money from a higher price will more than ...

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