Web Development
Once you have your graphics updated and localization started, you can start to think about a promotional website for the product. Some developers think that the only promotion that they need is iTunes itself. For some simple products, that approach works fine. But if you have a product with any complexity, you need a way to show off the features to potential customers.
The App Store only allows you to show five screenshots. And it has no way to show a movie of your product in action. Once people can see how great your product is, they'll want to buy it. A product website gives you room to explain your product in greater detail than is possible within iTunes.
Work with both your designer and marketing person on this endeavor. It's also important to realize that it's going to take awhile to develop the visuals and sales pitch for the site. That's why you want to get an early start on this activity.
The Site
As a developer you can help everyone by putting some of the basic elements in place. For example, put together the basic structure of the site in HTML, and get the web server set up to host the files.
Note
The Missing CD (www.missingmanuals.com/cds) contains the HTML and CSS source code for the Safety Light website. It's designed to be adaptable for many different kinds of applications, so feel free to use it for your own products.
As you're working on this site, it's important to remember that many users will be visiting from their iPhone or iPod touch. You need to make ...
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